Essay Pacific Coffee Marketing Plan - 1188 Words

1. Introduction Our founder from Seattle was inspired by Hong Kong’s entrepreneurial spirit. He set out to make Pacific Coffee a community hub known for its informality and friendly attitude. Since the opening of its first coffeehouse in 1992, Pacific Coffee has provided world-class coffee to satisfy Hong Kongs growing demand for specialty coffee beverages, and served as a urban oasis for customers wishing to have a moment of peace in their busy, hectic life. 2. Existing Business Portfolio In addition to world-class coffee, great food and comfortable surroundings, Pacific Coffee also strives to bring our customers the ultimate communication services. Selling price is about $30-50. It is popularization price, For example â€Å"Espresso†,†¦show more content†¦The office staffs age is around 25 to 35, their income is about $15,000 to $25,000 per month. Their social class is lower middle class. Their lifestyle is accustomed to buy coffee and some food every morning. They mostly work in commercial district. Another target is students. Their age around 14 to 20.Their income is about $1,000 to $2,000.They are the student, so after class they usually chat and do team project in the coffee. 5-6. Threats Opportunities Pacific Coffee is mostly selling coffee. The opportunities of coffee shop are make the coffee popularization. Pacific Coffee Company is cheaper than other Coffee company; so many people will choose it. Then, the threat of Pacific Coffee Company is because most coffee shops are selling coffee as the selling point. However, Hong Kong has so many coffee shops. Its same as other coffee shop. It cant be better in Hong Kong. We would like to include a new service for the customers. Breakfast is important for human. However, we decide a set for the customers. If a customer buys a drink, then he/she wants a cake or sandwich. It will be have a discount for 50%off. It is a market penetration. We would like to make some discount to attract customer. The target market for this new product is every customer. It is because everyone will buy food and drinks. It is a reasonable price for public. This plan will practice around one to two months. We would like to findShow MoreRelatedStarbucks : The Entry Of Starbucks923 Words   |  4 PagesThe entry of Starbucks in Australia began in July 2000. The Starbucks Australia is a wholly owned subsidiary as a joint venture between Markus Hofer and Starbucks Coffee International, subsequently licensed its local chain to the Withers Group, which operates 7-Eleven in Australia. Began selling espressos, frappuccino, and filtered coffee from its first store in Sydney’s Central Business District (CBD). The company was facing difficulties in the Australian cafà © market. However, the company aggressivelyRead MoreStarbucks Coffee Company (Hong Kong)900 Words   |  4 Pagesï » ¿Starbucks Coffee Company (Hong Kong) Background: Starbucks Coffee Company (Hong Kong) was established in May 2000. 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